“If Tesla can produce a cost-effective home energy storage system, it could prove far more valuable, and profitable, than anything the company is doing with automobiles,” he said before the announcement.
Brauer, too, alluded to the cord-cutting paradigm phone companies face when customers jettison their landlines for mobile service only. “Imagine a wave of customers cutting ties with their local power companies because they have a self-contained energy system,” he said in an emailed response. “Instead of paying hundreds of dollars every month, consumers could make a one-time payment of a few thousand dollars to power their home for years.”
That power companies face and must adapt to survive within a changing electricity marketplace in the United States during the next decade, he added, is an “undeniable, and likely unavoidable,” reality