In south east Queensland, local network operator Energex has been one of the few in Australia to acknowledge the changing shape of the power market.
Back in September 2013, the company noted in its annual report “a trend toward energy management options for customers.”
“As energy management options such as smart appliances, energy management software, in-home generation and battery storage become more available and affordable, we expect to see a significant change in the way customers use energy and our network,” the Energex report said.
“This will have wide-ranging implications for the way the distribution network is planned, built and operated, as well as for our ongoing business sustainability.”
Powershop CEO Ben Burge says customers now have an advantage over their electricity retailers. “They are smarter, have better information (through social networks and online tools) and have a choice to reject the traditional retail model by switching to a modern power company,” he said in a statement (he did not return calls).