RAJ REPORT

Cairns needs a NEW BRAND and remove Great Barrier Reef————Cairns Regional Council needs to lead the way not TTNQ——–Council is the first city organisation to rebrand as ‘City of Gold Coast’, followed by our controlled and funded entities (The Arts Centre Gold Coast, Gold Coast Tourism, Surfers Paradise Alliance, Broadbeach Alliance, Connecting Southern Gold Coast)

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<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/rsehQjBOip0″ frameborder=”0″ allowfullscreen>

 

<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/rsehQjBOip0″ frameborder=”0″ allowfullscreen>

Why a new brand?

The brand aims to position the Gold Coast as a competitive and aspirational environment for business, education, tourism, skilled professionals and general investment.

One of the objectives of the new brand is to build on the Gold Coast’s positive tourism message and develop a more holistic story for the city. One where the Gold Coast is known as a great place to live, work and invest in – as well as holiday.

Who will use the city brand?

Council is the first city organisation to rebrand as ‘City of Gold Coast’, followed by our controlled and funded entities (The Arts Centre Gold Coast, Gold Coast Tourism, Surfers Paradise Alliance, Broadbeach Alliance, Connecting Southern Gold Coast).

Find the links to websites for these organisations below.

Who manages the brand project?

The city brand project is currently managed by the City of Gold Coast and is led by an external steering committee made up of representatives form various city promoting agencies and businesses.

More information

For more information, watch the brand video above, have a look at our ‘Look Book’ and read the ‘City Brand Story’.Find links to these below.

If you’re a business and you’re interested in using the brand and want to find out more about licensing arrangements, please email brandgoldcoast@goldcoast.qld.gov.au.

For further information on the brand, please contact us.

Key information

 

 

 

City of Gold Coast | City brand.

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